When creating a custom website for your business, or even editing your existing template or design, your ultimate goal should be to create a user-friendly experience. However, how do you define a user-friendly experience? Generally, when it comes to custom web design, a user-friendly experience relates to quick loading times, easy navigation, easy-to-read content, and a no-hassle, simple-to-understand approach.
Often though, many business owners and individuals struggle to achieve this feat alone, perhaps recruiting the assistance of a custom website design expert. In fact, for many business owners, this makes the most sense, especially if they can afford the web services, freeing up more time for themselves to focus on their actual business.
This blog post will provide you with three simple to understand tips to make your website more user-friendly, whether making these changes yourself or alternatively, requesting the assistance of a professional web developer.
Focus on improving your loading times
One of the most important components of a user-friendly website is how quick the loading times are. If these are too slow, then users are likely to click off your website and instead, visit one of your competitors.
But how do you improve your loading times? To begin with, you can remove unnecessary HTML code, use image optimization plugins, and always keep your website up to date – these are just a few things that’ll keep your site running fast and ahead of your competition.
Your contact details should be easily visible
If your contact details are not visible, then you’re doing something wrong. Create a dedicated contact page with a phone number, email address, and if necessary, postal address, too. You should also add these details in the footer of your website, further accessible for all devices, whether desktop or mobile to make your site more user-friendly.
Ensure your custom website is mobile-friendly
Finally, following on from my previous point, your custom website should be mobile-friendly. If you don’t know how to do this, you should work with a professional web developer. If your site is not mobile-friendly, then not only will users have a poor experience when navigating your site, but your site is less likely to appear in search results, as Google (and other search engines) prioritize mobile-friendly sites over others.
If you’re ready to make a change, improving the user-friendliness of your website, then schedule a consultation today.