I have over a decade of experience in web development and content marketing. In that time, I’ve watched the trend towards video content marketing becoming necessary for all businesses. Video content is a potent content marketing tool. Brands that use it tend to see better results than those that don’t.
You should start using video for content marketing mainly because it can engage and connect with your audience. Videos are more personal and humanize your brand, allowing you to build a stronger relationship with your viewers. Also, people absorb, understand, and retain visual information much better than text.
We all know how crucial content is in a digital marketing strategy. Let’s look at what video content marketing is and why you should leverage it for your business.
What Is Video Content Marketing?
Video content marketing entails using videos to promote your business or brand. You do it whenever you use audio with motion pictures to publicize or market any idea, service, or product. You’ve probably done it, haven’t you?
Well, congratulations! You are a video content marketer. It’s okay if you don’t know what type of videography or video marketing is best for your business. I’m here to help.
Types of Video Content Marketing
Video content marketing falls into different categories, each with a different purpose. Here are some common types:
- Brand videos showcase your brand’s story, mission, values, and personality.
- Explainer videos educate viewers about a product or service’s features and how it can solve their problems.
- Product/service demonstration videos are similar to explainer videos but focus more on showing a particular product or service in action.
- Testimonials and reviews highlight customer experiences and satisfaction with your brand.
- How-to or tutorials provide step-by-step instructions on how to use a product or service.
- Live streams of events, interviews, webinars, or behind-the-scenes footage can engage viewers in real time.
- Animated videos will help you to explain complex concepts and make them more visually appealing and engaging.
- Demos and trials give viewers a firsthand experience of your product or service to increase trust and interest.
- Personalized videos involve creating custom videos for individual leads or customers, making them feel special and valued.
I hope you know why it’s important to have content marketing goals. Each type of video content serves a different purpose. Still, they all have the common goal: to grow your business.
My pro tip is to mix short-form and long-form videos to keep your audience interested. Short videos are great for social media platforms, while longer videos suit your website or YouTube channel.
Consider incorporating some of these types of video content to expand your customer base and accomplish your business goals. Also, remember to experiment with different types of video content and see what works best for your specific business needs.
Why Use Video Content Marketing
Now that you know what video content marketing is, let’s discuss why it’s essential for businesses today:
1. It Boosts Your Brand Awareness
Creative video content can help you gain more brand awareness and engage a wider audience. Social media and video platforms are so popular that there are endless opportunities to reach potential customers and make your brand stand out.
2. It Builds Trust and Credibility
Video content allows you to demonstrate your goods or services, providing a personal touch that builds trust with potential customers. It’s better to show people than tell them. Video content allows you to do just that.
For example, a clothing brand would be better off showing a video of its products worn and styled instead of just sharing photos. Customers visualize the product, and it complements the brand’s authenticity.
3. Content Marketing Improves SEO
We know interesting videos capture more attention than text and images, enticing users to stay longer on your platform. When people spend more time on your site, search engines think you post valuable knowledge.
So, video content will significantly improve your search engine ranking. Additionally, when you embed videos from YouTube or Vimeo, you increase the chances of appearing in search results for those platforms.
4. It Increases Engagement and Sales
Video content is effective at engaging potential customers and hooking their interest. People are more likely to watch a video than read long blocks of text, making it easier for them to absorb information about your business.
Video content can also lead to higher conversion rates. In my experience serving hundreds of companies in the last decade, I’ve noticed that video content significantly increases conversion rates no matter the industry.
5. Video Content is Shareable
Today and for the foreseeable future, social media platforms are the leading traffic sources for most websites. Therefore, creating shareable content is essential to drive traffic to your site.
The most shared content on the internet is in video form, so video content helps brands by making it easier for people to spread the word. That’s how you gradually grow your customer base, by reaching audiences that wouldn’t have found you otherwise.
The Role of AI in Video Content Marketing
Remember me listing AI video marketing among the top digital marketing trends in 2024?
As technology advances, content marketers constantly look for ways to streamline their processes and make their strategies more effective. One tool that has shown significant potential in transforming video content marketing is Artificial Intelligence (AI).
Personally, I’ve used AI to create personalized video campaigns for clients, and the results have been impressive. In this article, we’ll explore the role of AI in video content marketing and how it can benefit businesses.
Understanding Artificial Intelligence
AI refers to machines or systems that are programmed to think and act like humans when processing:
- Data analysis
- Problem-solving
- Decision making
In video content marketing, AI can analyze data and identify patterns, which is invaluable when optimizing campaigns for better results.
Personalization of Video Content
One of the biggest challenges in video content marketing is creating personalized content that resonates with the target audience. AI tools can help you gather extensive data about your audience’s behavior, preferences, and interests.
This data then helps to curate highly targeted and relevant videos that speak directly to the target demographic. This level of personalization has been proven to increase engagement and conversion rates, making AI a valuable tool for video content marketing.
Automated Video Creation
AI has also revolutionized the video-creating process. With automated video creation tools, marketers can easily generate hundreds of videos in a fraction of the time it would take to do manually.
Moreover, AI can also assist in automating repetitive tasks like:
- Video editing.
- Captioning.
- Creating entire videos from pre-existing content like blog posts or social media posts.
- Adding special effects and animations.
AI-generated video content has been gaining traction as deep learning and natural language processing technologies advance. Using these AI-powered tools, video creators can generate content with minimal effort while maintaining a high-quality level.
One of the main benefits of using AI-generated video content is its ability to save creators time and resources. Traditionally, creating videos requires significant time, from planning and scripting to filming and editing.
With AI-generated content, many of these steps can be automated or greatly simplified, allowing creators to focus on other aspects of their business. AI-generated video content can also help increase your content creation speed, allowing you to produce more videos in a shorter time.
AI-generated video content can also enhance creators’ storytelling capabilities. When prompted capably, the videos can be generated from in-depth, big data analysis, so they deliver compelling narratives. The most important part is having a human involved in reviewing and editing to adjust it as needed.
Popular AI Tools for Video Content Creation
There are numerous AI tools available on the market today that can assist in creating video content. Some popular examples include:
- Wibbitz: A platform that creates videos from text-based articles, allowing creators to easily repurpose their written content into engaging videos.
- Lumen5: This tool uses AI and machine learning algorithms to autogenerate videos based on your instructions or script/ blog post.
- Rocketium: A video creation platform that utilizes AI to automate tasks such as cropping, adding captions, and selecting background music.
- Vidnami: Formerly known as Content Samurai, this tool leverages AI to autogenerate videos based on your blogs, allowing for easy customization and editing.
- Adobe Premiere Pro: A widely used video editing software incorporating AI technology to streamline video creation and editing processes.
Embrace AI Content Marketing
There’s no disputing just how valuable content marketing is becoming. With AI tools, you can produce highly targeted content and scale publishing without compromising quality.
Embrace AI-generated video content and leverage it for faster marketing outputs if you aren’t comfortable tackling it yourself. For more information, read: “The Impact of AI on Digital Marketing.”
