Acupuncture therapy helps alleviate pain, whether a result of a back injury, joint issues, or other problems, improving the quality of life for many people.
But how do you spread the word about your services? Acupuncture marketing is how – spread the word and reach your local community to bring in more clients, improve lives, and become the go-to physio/acupuncture therapist in your area.
Acupuncture marketing ideas
Many local businesses, acupuncture included, create a Facebook page and advertise their services to their friends and family. But that’s their only method of advertising.
Instead, you may want to try the following acupuncture marketing strategies:
- Email marketing
- Social media marketing
Email marketing consists of building an email list and sending updates, tips, and other useful information directly to people’s inboxes.
You can even send treatment discounts and other coupons to bring in more business.
There are several ways to build your list, from a designated landing page to promoting your list on social media.
SEO, known as “search engine optimization,” is the process of optimizing your website to be found easily on Google, especially in your local area.
There’s multiple ways to approach SEO, but as a small business owner, we suggest beginning by setting up Google my Business, adding appropriate keywords to your website, and ensuring your site can be properly indexed.
Social media marketing
Social media marketing is all about increasing your social presence.
For example, you could build an audience on Instagram by sharing tips, creating reels on the benefits of acupuncture, or running ads to drive customers to a landing page to book a session.
What acupuncture marketing strategy is right for you?
Your choice of strategy will depend on your budget, your audience, and how much effort you’re willing to put into your marketing.
Regardless of your chosen method, we definitely suggest creating an acupuncture website to get started.
A well-designed website helps more people find your business, allows you to explain your acupuncture services in more detail, and gives you something to promote and link to from your social channels.