Whether you’re a giant sporting brand (cough *Nike*) or manage a local bakery, customer reviews are an invaluable tool for your business and your brand.
Despite this, very few businesses follow up with customers and ask for reviews. But this simple task is not only good for building your online reputation. However, it’s also an invaluable tool when it comes to dissecting your business or products.
In this article, I will explain the importance of customer reviews in more detail, helping you best utilize the tool at your disposal.
Customer reviews allow you to see what’s working and what isn’t
To begin with, asking for customer reviews provides you with rich insight into your products. Whether you sell an online course or run a restaurant, asking for a review allows you to see what is working and what is not working quite as well.
Often, many business owners are afraid of constructive feedback. However, this feedback is essential to help you develop new ideas, products, services, or in the example of a restaurant, new dishes.
Besides, if nobody is telling you if your products are any good, then how do you know if they actually are?
Display your expertise
Okay, aside from being brave and asking for constructive feedback, customer reviews allow you to share your expertise with the world.
Tools such as Google my Business allow you to display your reviews publicly, building and showcasing your reputation. (So long as your reviews are good, of course!)
Land new clients or sell more products with customer reviews
Showing off your reviews on Google and your website is a useful tool that may help you land new clients or sell more products.
For instance, you can display testimonials on product pages to increase buyer confidence or showcase reviews of actual products under the description to increase the chances of a purchase.
This is just the tip of the iceberg when it comes to online review management. However, there is so much you can do with customer reviews – so don’t neglect them!
In summary
Customer reviews are a critical component for virtually all businesses. Despite this, as aforementioned, reviews are often underutilized.
Instead, you should take full advantage of customer reviews – asking what you can do to improve, showcasing your expertise, and using your great work to land more, amazing clients. Or, you know, to sell more physical products, too!
