As a business owner, your website is one of the most important tools you have. A website allows you to generate organic traffic, create new leads, and generate more sales. However, if you’re website is not up to scratch and does not provide an optimal user experience, then you’re missing out on potential traffic and conversions.
Often, many business owners do not understand the importance of user experience. The concept of user experience is fairly straightforward: the better experience you provide your user, the more likely they are to make a purchase or to return to your site. Conversely, if the user has a poor experience, perhaps slow loading times or a difficult to navigate site, then they are less likely to return in the future.
The remainder of this blog post will highlight three key other reasons why user experience matters in web design.
Turn a visitor into a loyal customer
Firstly, if you provide an optimal experience for your visitors, then you are more likely to convert these into loyal customers? Why? This is because you’re providing them with a quality service, a service in which they want to return to.
This applies to virtually all websites and niches, whether you run a sports blog, e-commerce site, or a local news outlet – user experience is king.
Increased conversions and sales
Second, the better the experience a user has, the easier it is for them to make a purchase (or a conversion). For example, if the process of finding an item and checking out the item is quick, streamlined, and no-hassle, then you will no doubt make more sales.
A quick and easy way to improve user experience is to disable ads. While at first, you may think you’re losing out on potential income, you should theoretically make more sales due to the improved experience of your users.
Lastly, user experience directly impacts ranking factors, too. The new Google core update prioritizes experience components such as site speed and accessibility – the better you score, the more likely you are to place higher in the rankings.
Also, if users are not instantly clicking off your page due to a poor experience, then your bounce rates will remain high. This tells Google that your page is on the right topic and a good fit given queries, further solidifying your ranking position.
If you require help with your website, including improving page and site experience, then contact me today.