Google search console is a free-to-use tool for webmasters and website owners, allowing you to track the performance of your website with ease. Tracking metrics and general performance of your website enables you to see what areas are working well and what areas require improvement.
Areas of improvement may be technical-focused or keyword-focused, allowing you to narrow down where this improvement is required. The remainder of this blog post will discuss more about Google search console and how this free tool can help improve the overall performance of your website.
Invaluable insights
Google Search console should be one of the first tools you sign up to for your website. Firstly, you gain the ability to index blog posts and individual pages, allowing these to display in Google much sooner.
Second, you can also submit a sitemap and other details to show Google the navigation of your site, contributing to increased rankings in the search engines. However, the insights you gain from this tool are invaluable. These insights include:
- Number of total web clicks and impressions
- Performance stats of a specific page or entire website
- Ability to monitor the progression of your overall site
- Track keywords and other metrics and how well these are doing
- And more insights from Google search console!
URL inspection
Alongside the many, many insights you gain from Google search console, you also benefit from a tool called “URL inspection.” This tool effectively allows you to inspect a URL, analyzing this page for numerous components, such as FAQs, mobile usability, coverage, and breadcrumbs.
This tool is essential if you’re updating posts (which you should be doing!), allowing you to see these changes in real-time, providing you with the confidence that the performance and ranking of these will later increase.
To conclude
Google search console is a free tool provided by Google, providing you invaluable insights into your website and a plethora of tools to help you improve performance and general SEO.
If you haven’t yet signed up, you definitely should, allowing you to take charge of your website and dominate search rankings.
