Alongside general SEO practices, it’s essential to ensure your website is user-friendly. There are numerous ways to do this, including using easy-to-read text, avoiding bright or overly dark colors, and optimizing your site for mobile use.
There are plenty of other strategies and tips you can implement to make your site more user-friendly, which will be discussed in this article.
A user-friendly design requires Simple navigation
If users cannot easily navigate around your website, they’re going to click off or become frustrated. Therefore, it’s essential to have easy and simple navigation. Avoid cluttered task and sidebars and stick to the basics for the best results.
Optimize your website for a user-friendly mobile experience
Mobile optimization has never been more important, with the majority of people browsing the web on their smartphones and other smart devices. If your website is not optimized for mobile, your bounce rates will increase, your click-through rates will drop, and your customer’s user experience will be far from ideal. This does not equal a more user-friendly experience.
Fast loading speeds
There’s nothing worse than visiting a website and waiting for it to load, especially if you’re navigating between multiple pages. Reducing your loading speeds is the number one best thing you can do to improve your SEO and user-friendly design.
You can reduce these speeds in numerous ways, complementing your user-friendly design. These include the use of a CDN, using optimized smaller image files, and reducing the clutter on each page. These are easy changes that will present instant results, so give it a try!
Use headings to break up long chunks of text
Whether on pages such as your home page or about page or within blog posts or articles, you should use headings where convenient to break up large chunks of text. This increases the readability and also contributes to improved SEO. Furthermore, ensure to use the correct headings (e.g. H1 for titles, H2 for regular headings, and H3 for subheadings).
The bottom line
Ensuring your website is user-friendly is the number one easiest and the best thing you can do to improve your user experience. If the customer can navigate around your site much easier, they’re more likely to stay, engage with your content, sign-up to your email list, or even make a purchase.