More and more businesses are catching on to the recent trend that is blogging. A few years back, blogging was all the craze. You, me, and your best friend’s Grandma had a blog. However, nowadays, it seems a greater rarity.
Nonetheless, with the craze back on the rise, it’s clear that many businesses and organizations are beginning to see the benefits of regular blogging, for example, an increase in traffic, leads, sales, and conversions.
This short article will talk about the benefits of blogging and why it is the best marketing strategy for FREE organic traffic.
What is considered a blog?
For many people, the definition is somewhat similar but often entirely different at the same time. For instance, many bloggers write for themselves, almost a diary or account of their lives. On the other hand, you have businesses that have a blog – this is much less personal and more informative.
Arguably, the second kind is the best for increasing traffic to your website, especially if your content is SEO optimized, including sufficient keyword research for every page and post. SEO research is the key to increasing traffic to your website – if you’re not writing posts about topics and queries users are searching for, then very few people will see these. Instead, you need to tailor your blog posts and topics to recent trends, but more importantly, the queries users search for regularly.
Not only will you be driving traffic to your individual posts with this method, but you’ll receive more email sign-ups and conversions too. Think of it like this: the more time a user spends on your site, the more likely they are to make a purchase.
To conclude
Blogging is certainly not dead. In fact, it’s once again becoming a trend and a step in the right direction for many businesses, both small and large. Start your blog today and see an increase in traffic in the following weeks and months, helping to transform and take your business to the next level.
To find out more information, including my blogging services or to book a free consultation, click here.
