Local SEO is a goldmine for small and medium-sized businesses, whether you run a small coffee shop, trampoline park, or restaurant.
Firstly, you likely want to know what SEO is. SEO stands for search engine optimization. The better your SEO, the higher your rankings in search engines such as Google. This allows customers to find your website/business much easier.
Essentially, if done correctly, an effective local SEO strategy will rank your business higher for local searches. This, in turn, will generate more customers/sales and revenue.
Why is local SEO important?
There’s only so far word of mouth travels when it comes to landing new customers. Optimizing your website for local SEO essentially allows customers to know that you exist. A pretty big factor when it comes to increasing sales and revenue, if we say so ourselves…
There are multiple SEO tools at your disposal to further your SEO strategy. However, the most popular is no doubt Google My Business.
This tool allows you to verify your business, increasing the authority in search results. Likewise, you can add contact details visible without clicking on your site, a map for customer’s to find you, and even display public reviews from past customers.
This tool is invaluable, allowing you to increase local search authority, generating more sales, leads, and revenue to your business.
However, it’s not just as simple as filling out a few details…
Whilst Google My Business is an extremely useful tool all businesses should use, it’s not quite as simple as filling out a few details and you’re done – bang, loads of new customers. This isn’t the case.
An effective local SEO strategy should include web design, content, including both social media posts and blog posts, and effective web copy utilizing local keywords, once again increasing search authority.
Get this right and you’ll rank highly in your local area, no doubt seeing an influx of customers.
However, for most business owners they either don’t know where to start or don’t have the time to create and manage a local SEO strategy.
This is where we come in.
We can take care of your local SEO strategy for you, including setting up Google My Business and establishing search visibility for your local area.
To find out more about our local search engine optimization package, click here.