Photo by @everythingfierce

Jarod Thornton

Entrepreneur | Web Innovator | Growth Advocate

I’m a proud father to three amazing sons, the eldest brother of five and the son of an incredible mother who shaped my work ethic and resilience. Life has taught me to appreciate every moment, and I’m grateful to be thriving personally and professionally.

My Journey

Before 2008, I explored various roles while searching for a purpose and a fulfilling career. It wasn’t until I worked at an online health products company that I discovered my passion for the web industry. Collaborating with a talented team of designers, developers, and marketers, I gained hands-on experience in:

  • Search Engine Marketing
  • Email Campaigns
  • Affiliate Networking

With our efforts, the company achieved monthly sales exceeding $100k. Inspired by the impact of web solutions, I launched my first business in 2008 and have been building innovative, results-driven web strategies ever since.

Skills and Expertise

  • Web Design and Development
  • SEO and Search Engine Marketing
  • Digital Strategy and Business Consulting
  • Collaborative Workflow and Team Leadership
  • Recovery Advocacy and Community Engagement

Why I Do What I Do

With no formal degree but a relentless drive to learn, I’ve spent the past 16 years mastering the art of building businesses online. My journey has been shaped by grit, creativity, and the belief that meaningful work can change lives – whether it’s transforming a business or helping someone find their next step in recovery.

Career Highlights

2020 ---
Founder, Adopt the Web

I started Adopt the Web to help businesses succeed online and connect with their audiences meaningfully. My goal has always been to simplify things for people—whether it’s simplifying their website, helping them grow their business, or being someone they can count on to get things done.

2017 - 2020
Manager, DV8 Foundation

At DV8, I was proud to combine my professional skills with a mission I believed in. I helped this nonprofit thrive by managing its wholesale bakery, marketing, and outreach while supporting its goal of giving second chances to people in recovery. It was inspiring to see how small opportunities could create big changes.

2016 - 2017
Webmaster, BT Web Group

While at BT Web Group, I worked on making websites more effective and easier to use. This role helped me focus on solving problems for small businesses and ensuring their online presence reflected their unique value.

2010-2016
Founder, Emajen, LLC

This was a pivotal chapter in my growth as a business owner and collaborator. With Emajen, I helped clients bring their ideas to life online while learning how to manage teams, build trust, and create long-term partnerships. I still operate this business under the assumed name Adopt the Web.

2008 - 2010
Partner, Green Thumb Marketing

Green Thumb was my first leap into entrepreneurship. I learned the importance of understanding clients’ needs and how digital marketing could transform their success. It sparked my passion for creating online solutions that work.