A landing page is a page created with one purpose; this could be to buy your product, to inquire about more information, or to collect email addresses. Essentially, these pages are designed with your user in mind, usually offering them something in return for whatever it is you are trying to get off of them.
If you don’t have a landing page yet, perhaps now’s the time to invest the time and money, allowing you to reach your customers in a completely new and different way.
The main reason why many websites create landing pages is to create a mailing list full of potential customers. Once you have their email, you can send out newsletters, custom offers, and further information.
This is an invaluable asset that benefits all businesses, something which should not be underestimated.
Hosting a landing page
Landing pages can be created on your website or on a third-party server, e.g., Mailchimp. There are good reasons for both, but hosting on your own website may increase bounce rates, possibly negatively affecting your Google rankings.
Hosting on a third-party sever, on the other hand, allows you to create an entirely new page with no worry of negatively impacting your bounce rate. This page is used exclusively for your intended use, with a link to your website if they choose to follow through.
Keep your landing page simplistic!
Often, when many users create a landing page, they make this too complicated; they include brand details, large pictures, and pages upon pages of text. However, when it comes to landing page design and content, you want to keep it as simple as possible.
Follow the guide of showcasing your product (what they are getting in return) via a bullet point list, perhaps an extra paragraph if required, no more.
The simpler, the better, and the more email addresses you’ll collect without negatively impacting your website’s analytics.
The bottom line
Landing pages provide you the tools to collect email addresses of potential customers, or to drive traffic to an individual page for another purpose. Running paid ads on this page is easy and creates consistent traffic and leads. Regardless of what business you’re in, this is an excellent way to find new customers, sell more products, and to increase your ROI.