{"id":2063,"date":"2022-02-28T10:48:00","date_gmt":"2022-02-28T14:48:00","guid":{"rendered":"https:\/\/jarodthornton.com\/?p=2063"},"modified":"2022-02-06T05:02:19","modified_gmt":"2022-02-06T09:02:19","slug":"why-is-it-important-to-have-content-marketing-goals","status":"publish","type":"post","link":"https:\/\/jarodthornton.com\/2022\/02\/why-is-it-important-to-have-content-marketing-goals\/","title":{"rendered":"Why is it important to have content marketing goals?"},"content":{"rendered":"\n<p>Set clear content marketing goals to elevate your content and see better results.<\/p>\n\n\n\n<p>If you don\u2019t yet have a content marketing strategy, or worse, overall content marketing goals, then listen up.&nbsp;<\/p>\n\n\n\n<p>Implementing goals allows you to monitor your progress, make adjustments where necessary, and track your content marketing efforts to see the best results.<\/p>\n\n\n\n<p>This blog post will discuss how to set these goals, alongside a few examples for you to implement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-content-marketing-goals\">What are content marketing goals?<\/h2>\n\n\n\n<p>To begin with, let\u2019s define what we mean by goals.<\/p>\n\n\n\n<p>A marketing goal is what you wish to achieve. These goals can be short-term, e.g. generate 100 website visitors to your blog this month, or long-term, e.g. post a blog post once a week.<\/p>\n\n\n\n<p>It\u2019s important to set a mix of both short and long-term goals. Your short-term goals should ideally be similar to your overarching goals, allowing you to track the progress and keep up the motivation with your content strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-set-these-goals\">How to set these goals<\/h2>\n\n\n\n<p>When setting goals, you should follow a few principles. These are as follows:<\/p>\n\n\n\n<ul><li>Where do you want to be in six to twelve months?<\/li><li>What is the purpose of your content marketing efforts?<\/li><li>How are you going to monitor your goals?<\/li><\/ul>\n\n\n\n<p>By addressing these principles, you can set more coherent goals tailored to your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-marketing-goals\">Examples of marketing goals<\/h2>\n\n\n\n<p>As promised, I have also generated a few goals you can implement yourself.<\/p>\n\n\n\n<p>Examples of goals include:<\/p>\n\n\n\n<ul><li>Grow your email list.<\/li><li>Generate more leads to your business.<\/li><li>Increase SERPs.<\/li><li>Improve customer loyalty.<\/li><\/ul>\n\n\n\n<p>There are also many <a href=\"https:\/\/jarodthornton.com\/2021\/06\/25\/4-digital-marketing-trends-to-watch-in-2021\/\">other goals<\/a> out there. However, if possible, you should make your goals as specific and tailored to your business as possible.<\/p>\n\n\n\n<p>This allows you to track your goals and work towards them with an actionable plan.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-bottom-line\">The bottom line&nbsp;<\/h2>\n\n\n\n<p>If you haven\u2019t yet set any marketing goals for your business, then I\u2019d recommend you spend the time to outline what you want to achieve with your content efforts.<\/p>\n\n\n\n<p>As previously mentioned, the more specific you are with your goals, the easier it is to implement a strategy and more straightforward it is to keep track of your progress.<\/p>\n\n\n\n<p>If you need a hand creating a content marketing strategy or outlining your goals, then please&nbsp;<a href=\"https:\/\/jarodthornton.com\/contact\/\">get in touch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Set clear content marketing goals to elevate your content and see better results. If you don\u2019t yet have a content marketing strategy, or worse, overall content marketing goals, then listen&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"_links":{"self":[{"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/posts\/2063"}],"collection":[{"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/comments?post=2063"}],"version-history":[{"count":1,"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/posts\/2063\/revisions"}],"predecessor-version":[{"id":2065,"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/posts\/2063\/revisions\/2065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/media\/2064"}],"wp:attachment":[{"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/media?parent=2063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/categories?post=2063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/tags?post=2063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}