website<\/a>\u00a0or on a third-party server, e.g., Mailchimp. There are good reasons for both, but hosting on your own website may increase bounce rates, possibly negatively affecting your Google rankings.<\/p>\n\n\n\nHosting on a third-party sever, on the other hand, allows you to create an entirely new page with no worry of negatively impacting your bounce rate. This page is used exclusively for your intended use, with a link to your website if they choose to follow through.<\/p>\n\n\n\n
Keep your landing page simplistic!<\/h2>\n\n\n\n
Often, when many users create a landing page, they make this too complicated; they include brand details, large pictures, and pages upon pages of text. However, when it comes to landing page design and content, you want to keep it as simple as possible.<\/p>\n\n\n\n
Follow the guide of showcasing your product (what they are getting in return) via a bullet point list, perhaps an extra paragraph if required, no more.<\/p>\n\n\n\n
The simpler, the better, and the more email addresses you\u2019ll collect without negatively impacting your website\u2019s analytics.<\/p>\n\n\n\n
The bottom line <\/h2>\n\n\n\n
Landing pages provide you the tools to collect email addresses of potential customers, or to drive traffic to an individual page for another purpose. Running paid ads on this page is easy and creates consistent traffic and leads. Regardless of what business you\u2019re in, this is an excellent way to find new customers, sell more products, and to increase your ROI. <\/p>\n","protected":false},"excerpt":{"rendered":"
A landing page is a page created with one purpose; this could be to buy your product, to inquire about more information, or to collect email addresses. Essentially, these pages…<\/p>\n","protected":false},"author":1,"featured_media":1758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-1757","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-website-design"},"_links":{"self":[{"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/posts\/1757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/comments?post=1757"}],"version-history":[{"count":1,"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/posts\/1757\/revisions"}],"predecessor-version":[{"id":1759,"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/posts\/1757\/revisions\/1759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/media\/1758"}],"wp:attachment":[{"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/media?parent=1757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/categories?post=1757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jarodthornton.com\/wp-json\/wp\/v2\/tags?post=1757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}