Creating content that resonates with your audience is a difficult task even the best content writers and business owners struggle with. However, there are some basic guidelines to follow if you wish to hit a home run.
This article will cover these guidelines, allowing you to create stellar content that resonates with your existing and target audience.
Keyword research
Without keyword research, you don’t know what people are looking to read about. You can use tools such as Ahrefs or Ubersuggest to conduct this research, finding topics your audience cares about and searches for.
You can also find the most asked questions within your niche, answering these as individual posts or separate FAQ sections. Many bloggers and businesses fail to conduct this research, falling behind the curve and failing to get their content in front of their audience.
Listen to your audience for content ideas
Second, there’s no better way to create content your audience loves than to listen to your audience. Always read feedback, whether in the comments section of your blog or Facebook page.
Furthermore, if you’re unsure what to create, consider creating a poll on social media to decide. The number one step to creating content that your audience cares about and resonates with is to create the content that is explicitly asked for.
Research your competitors and their content
Finally, it’s essential not only to conduct keyword research, but to research your competitors, too. This is especially important if you’re just starting out, as you’ll likely have a very similar audience being in the same niche.
Once again, read through comments, see what blog posts of theirs worked well, and create your own take on this. By no means copy; however, take the best bits and combine these into an interactive, exciting, and relatable blog post.
To conclude
Creating content for your website is difficult. However, creating content that resonates with your audience is a whole other story. To stand a fighting chance, you should conduct keyword research before writing every post, listen to your audience, and research your competitors for that fighting edge.
