Web design is the backbone of all websites – if you have a design that is not user-friendly, then you will lose out on potential leads and sales to your business. Often, the topic of web design is swept under the rug or performed in-house, using tools such as Squarespace or Wix.
Despite the aforementioned tools being relatively easy to use, they still don’t quite have the same effect as web design conducted by a professional. Also, using a CMS (content management system) such as WordPress over other alternatives is faster, greater customizable, more secure, and all-around, the best choice for your website.
This article will discuss the importance of web design, beginning with the convenience it entails.
Professional website design is convenient…
As mentioned previously, although you can create and design a website yourself, hiring a professional to do so is more convenient. This allows you to focus on more important tasks, such as running your business.
Furthermore, if something is to break on your website, you will save hours looking for “quick fixes.” Instead, a professional can have this fixed within minutes, ensuring your website is back online and ready to generate more leads, sales, and conversions.
Search engine optimization (SEO) consists of many different components, with web design being one of these. Effective web design decreases bounce rates and increases session duration, not to mention improving user experience.
This improves SEO and your website’s ranking in search engines such as Google, therefore, generating more traffic to your website.
First impressions matter, mainly as if you mess it up, you’re not getting a second. The same applies to your website. Hiring a professional web designer ensures you make the best possible first impression to new customers, increasing their user experience, and hopefully leading to more conversions.
The bottom line
The importance of professional website design is often swept to one side. However, although you can create a basic website yourself, creating an SEO and user-friendly website is a little more challenging.
Leaving this to a professional allows you to focus on running your business. Oh, and if anything is to go wrong, you have a professional or team on hand to get the issue fixed in no time whatsoever.
To find out more about my web design packages or to schedule a consultation, click here.